It all started with Drink Strategy work, based on the analysis of product profiles and consumption targets. From there, tailor-made recipes were born, designed to reveal the identity specific to each reference. These creations were then shot in the studio in a sober and elegant artistic direction, before giving way to a lifestyle shooting on site, to anchor the brand in a more lively and emotional universe.
A project in several stages, where cocktail expertise meets image, to best serve the ambition of a French whiskey in full expansion.