To respond to this, we have built a hybrid editorial line, at the crossroads of education and entertainment: short, “social native” content, designed to capture attention quickly, create repetition, and perform both organically and in paid social.
A year later, the brand has a series of distinctive, identifiable content and a solid editorial system. Result: +11,000 subscribers and a significantly strengthened digital presence. The PARK × SOLERA adventure has only just begun.